???????? EAT ?? ????? ???? ????? ??????? ??? ?? ???? ???? ???? ?????? ???? ????? ????? ???? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????????? ?? ???? ?? ??? ??????? ?